Focused Audience

The ‘Focused audience’ section allows you to find store users by certain marketing criteria, send newsletters to their e-mail addresses and export information about the found users to a CSV file. For example, you can find users who purchased certain products (you can specify up to 3 products per one search and for each of these products set additional conditions concerning the number of items purchased), users who purchased products from a specific category (or categories), users from a particular location, users who paid for their orders by a particular gift certificate, users who purchased products for a sum that is more than/less than/equal to a certain amount, etc.

To search for users:

1. Specify the beginning of the period (‘Period from’ line).

2. Specify the end of the period (‘Period to’ line).

3. Select either all or any from the select box in the ‘Match: all/any of selected products and categories’ line.

4. (Optional) Select 1-3 products which were bought by the users you are searching for (‘Purchased products’ section).

To select a product click on the 'Select product' button and use the standard product search form to find the necessary one.

5. (Optional) Specify the number of items of the selected product(s) in one order:

a. Use the select box ‘Select one…’ opposite the name of the product to select More than, Less than or Equal.

b. Enter the number of items into the input box next to it.

(All the users, who placed at least one order with the number of items of the selected product specified in this field, will be found. For example, to find all the users whose order contains 3 items of the product, select ‘Equal’ + ‘3’. To find all the users whose order contains more than 10 items of the product, select ‘More than’ + ‘10’).

6. If necessary, select the categories in which purchases were made by the users you are searching for (‘Purchased products from categories’ section).

7. Target your search by location:

a. Choose by which information you want to define the location of your customers (‘Search by location’ line): select Billing information, Shipping information or Both.

b. Specify the city which the customers come from, select a state and a country.

8. Specify what the total of a customer’s purchases must be:

Select More than, Less than or Equal and enter the amount, with which the total of a customer’s purchases must be compared, into the input box next to it.

9. Specify what the number of a customer’s orders must be (‘Number of orders’ line):

Select More than, Less than or Equal and enter the number, with which the number of a customer’s orders must be compared, into the input box next to it.

(For example, to find all the users who placed more than 10 orders which are now processed/completed, select ‘More than’ + ‘10’. To find all the users with the number of orders equal to 3, select ‘Equal’ + ’3’).

10. If necessary, enter the ID of the gift certificate which was used by the customers to pay for the products purchased at your store (‘Used gift certificate’ input box).

11. Select the membership level to which the customers being searched for belong (‘Membership’ select box).

12. Click 'Search'.

The names of users found by the search query are displayed in the form of a list along with the user’s email addresses.

If at least one user is found, 2 sections appear below the list of search results: ‘Send newsletter’ and ‘Export users’.